Founder's Story

 

One morning, after yet another 5-hour sleep cycle and 8-hour work
sprint, I asked myself:
“Why can’t coffee help us focus, stay calm, think clearly, and feel good
— not just stay awake?”
That question became a formula.
The formula became a prototype.
The prototype became a purpose.

And that purpose became Speed Coffee —
a functional coffee designed for people who think fast, build fast, live fast, and dream big…
but still want their mind and body to feel supported, not strained.

Why I Created Speed Coffee
Because I’ve lived the life of:
✅ Scaling companies
✅ Leading cross-functional teams
✅ Managing chaos the founder’s way
✅ Driving business growth at impossible speeds
I know exactly what daily performance demands.
And at one point, the pace caught up with me.
There was a moment — one I’ll never forget — when my BP suddenly crashed during a
long, exhausting workweek.
My mind went foggy, my hands cold, and in that moment, something clicked inside me:
My brain had started associating “work mode” with stress, pressure, and survival —
not clarity, not energy, not wellbeing.
That was the turning point.
I didn’t just want to function.
I wanted to thrive.
And I wanted a ritual that supported my mind, not drained it.
People like us don’t need more caffeine.
We need smarter caffeine.
Coffee that fuels clarity, not anxiety.
Energy that lasts, not crashes.
A ritual that elevates us, not exhausts us.

✨ Speed Coffee Is Built for Doers
For the founder in every role.
For the creator in every soul.
For the strategist, the operator, the builder, the leader.
Speed Coffee is not about drinking more —
it’s about living better.

It’s coffee that helps you:
✅ Stay sharply focused
✅ Enhance cognitive clarity
✅ Manage stress naturally
✅ Support balanced energy
✅ Maintain mood + calm
✅ Think deeply and act decisively
Because a high-performance life deserves high-performance coffee.

✨ This Is My Story.
But Speed Coffee Is Built for You.
And I hope every cup supports you the way it supported me —
not just through long nights, but through big dreams.

-Payal Jaswal